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Privacy Policy

JoyliciousCakes & Crafts Pte Ltd ("") takes our responsibilities under Singapore’s Personal Data Protection Act 2012 (the “PDPA”) seriously. We also recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.


This is the privacy policy (“Privacy Policy”) of and its affiliates (including but not limited to its subsidiaries, related, associated and affiliated companies, whether such companies are residing, situated, carrying on business, incorporated or constituted within or outside SINGAPORE).

This Privacy Policy applies to personal information about individuals held by the will only process your Personal Data in accordance with the Personal Data Protection Act 2012, the applicable regulations, guidelines, orders made under the PDPA and any statutory amendments or re-enactments made of the PDPA from time to time (collectively referred to as the “PDPA”) as well as this Privacy Policy. reserves the right, at its sole discretion, to modify, update and/or amend this Privacy Policy from time to time with reasonable prior notice to you. will notify you of any amendments via announcements on the website (“Site”) or other appropriate means as determined by the Please therefore remember to check this Site from time to time to see if there are amendments to this Privacy Policy. Any amendments to this Privacy Policy will be effective upon notice to you. By continuing to use the services and/or access to the Site after being notified of any amendments to this Privacy Policy, you will be treated as having agreed to and accepted those amendments.

You may obtain a copy of this Privacy Policy on or by contacting at the contact details below.

If you do not agree to this Privacy Policy or any amendments to this Privacy Policy, may not be able to render all services to you and you may be required to terminate your relevant agreement with and/or stop accessing or using the website.

Collection of Personal Data

The term “Personal Data” means any information in the possession of or control of that relates directly or indirectly to an individual to the extent that the individual can be identified or are identifiable from that and other information in the possession of such as name, address, telephone number, NRIC, email address, etc. may “process” your Personal Data by way of collecting, recording, holding, storing, using or disclosing it.

Your Personal Data may be collected from you during your course of dealings with in any way or manner including pursuant to any transactions and/or communications made from/with,including interactions on may also collect your Personal Data from a variety of sources, including without limitation, at any events, seminars, road shows, customer satisfaction surveys organised or sponsored by the and/or from the cookies used on the Site.

In addition, the may also receive, store and process your Personal Data which are provided or made available by any third parties, credit reference bodies, regulatory and law enforcement authorities, for reasons including delivery of products and/or services, performance of conditions of agreements and/or to comply with the legal and regulatory obligations.

Purpose of Acquring and Processing your Personal Data

Your Personal Data may be processed for the following purposes:

  • to communicate with you;

  • to provide products and/or services to you;

  • to respond to your enquiries or complaints;

  • to process your purchase and/or contest entry;

  • to provide you with information and/or updates on the present and future appointments, other products, services and/or promotions offered by and selected third parties which may be of interest to you from time to time by SMS, phone call, email, fax, mail, social media and/or any other appropriate communication channels;

  • to send you seasonal greetings messages from time to time;

  • to send you invitation to join membership, events and promotions and other events;

  • to monitor, review and improve the, treatments, products and/or services that you currently have with;

  • to process and analyse your Personal Data either individually or collectively with other individuals;

  • to conduct market research or surveys, client profiling activities, planning and statistical analysis within

  • to share any of your Personal Data with the auditor for internal audit purposes;

  • to share any of your Personal Data with a third party necessary for the preparation of legal documents or contract to be entered by you with

  • to share any of your Personal Data with a third party necessary for the purpose of applying and obtaining insurance policy(ies), where necessary;

  • to maintain and improve customer relationship;

  • to maintain and update internal record keeping;

  • for registration for a user account with

  • for internal administrative purposes;

  • for audit and risk management purposes;

  • for detecting, investigating and preventing fraudulent, prohibited or illegal activities;

  • for direct marketing purposes via SMS, phone call, email, fax, mail, social media and/or any other appropriate communication channels;

  • for meeting any applicable legal or regulatory requirements and making disclosure under the requirements of any applicable law, regulation, direction, court order, by-law, guideline, circular or code applicable to;

  • to enforce or defend rights and your rights under, and to comply with, obligations under the applicable laws, legislation and regulations; and/or

  • for other purposes required to operate and maintain business, (collectively referred to as the “Purposes”), and you agree and consent to using and processing your Personal Data for the Purposes in the manner as identified in this Privacy Policy. If you do not consent to processing your Personal Data for one or more of the Purposes, please notify at the contact details below.

Consequences of Not Consenting to This Privacy Policy

It is obligatory for to collect and to retain your Personal Data unless stated otherwise. If you do not supply with your Personal Data, or do not consent to the above or this Privacy Policy, may not be able to:

  • to process your purchase of any of the products and/or services;

  • communicate with you;

  • provide you with products and/or services requested;

  • accept and process your entry to any contest;

  • update you on latest products, services and/or promotions; and/or

  • allow you to access certain sections of the Site where log in is required,

and you may be required to terminate your agreement or discontinue your business relationship with

Disclosure of your Personal Data will not disclose any of your Personal Data to any third party without your consent except to the following third parties, for one or more of the above Purposes:

  • companies within and their respective employees;

  • your immediate family members and/or emergency contact person as may be notified to from time to time;

  • business partners and affiliates that provide related products and/or services in connection with's business for joint promotions and/or contests;

  • any person under a duty of confidentiality to which has undertaken to keep your Personal Data confidential which has engaged to discharge our obligations to you;

  • any party in relation to legal proceedings or prospective legal proceedings;

  • auditors, consultants, lawyers or other financial or professional advisers on a need to know basis for the purpose of those advisers providing advice to;

  • any party nominated or appointed by either solely or jointly with other service providers, for purpose of establishing and maintaining a common database where has a legitimate common interest;

  • data centres and/or servers located within or outside Singapore for data storage purposes;

  • payment channels including but not limited to financial institutions for purpose of assessing, verifying, effectuating and facilitating payment of any amount due to in connection with your purchase of the products and/or services;

  • government agencies, law enforcement agencies, courts, tribunals, regulatory bodies, ministries, and/or statutory agencies or bodies, offices or municipality in any jurisdiction, if required or authorised to do so, to satisfy any applicable law, regulation, order or judgment of a court or tribunal or queries from the relevant authorities;

  • any provider of public utility or related services, whether or not governmental owned and/or any corporations approved and established for the provision of utility services and facilities,

  • appointed product and/or service providers, suppliers or agents, to discharge or perform one or more of the above Purposes;

  • any persons, authorities or regulators to whom is permitted or required to disclose to under the applicable laws; and/or

  • the general public when you become a winner in a contest by publishing your name, photographs and other Personal Data without compensation for advertising and publicity purposes.

Accuracy of your Personal Data aims to keep all Personal Data as accurate, complete, not misleading, up-to-date and reliable as possible. Therefore, the accuracy of your Personal Data depends to a large extent on the information you provide. As such, it is a condition providing the products and/or services to you that you:

  • warrant and declare that all your Personal Data submitted or to be submitted to are accurate, not misleading, updated and complete in all respects for purposes of acquiring or using the relevant products and/or services and you have not withheld any Personal Data which may be material in any respect and that is authorized to assume the authenticity and up datedness of the Personal Data given by you when processing the Personal Data submitted by you to (and is not obliged to independently verify any of such Personal Data); and

  • you understand and agree to, the importance of the need to, update as and when such Personal Data provided earlier to becomes inaccurate, incomplete, misleading, outdated or changes in any way whatsoever by contacting at the contact details below.


Subject to the exceptions provided under the PDPA, you have the right to request for access to, request for a copy of, request to update or correct, your Personal Data held by may charge a small fee (such amount as permitted by the PDPA) to cover the administration costs involved in processing your request to access your Personal Data.

In respect of your right to access and/or correct your Personal Data, has the right to refuse your request to access and/or correct your Personal Data for the reasons permitted under the law, such as where the expense of providing access to you is proportionate to the risks to your privacy, or where the rights of others may also be violated, amongst other reasons.

You have the right at any time to request to limit the processing and use of your Personal Data (for example, requesting to stop sending you any marketing and promotional materials or contacting you for marketing purposes).

In addition, you also have the right to inform on your withdrawal (in full or in part) of your consent given previously to subject to any applicable legal restrictions, contractual conditions and a reasonable duration of time for the withdrawal of consent to be effected.


Retention of your Personal Data

Any of your Personal Data provided to is retained for as long as the purposes for which the Personal Data was collected continues; your Personal Data is then destroyed unless its further retention is required to satisfy a longer retention period to meet the operational, legal, regulatory, tax or accounting requirements of

Security of your Personal Data is committed to ensuring that your Personal Data is stored securely. In order to prevent unauthorised access, disclosure or other similar risks, endeavours, where practicable, to implement appropriate technical and organisational measures in accordance with the applicable laws and regulations to safeguard against and prevent the unauthorised or unlawful processing of your Personal Data, and the destruction of, or accidental loss, damage to, alteration of, unauthorised disclosure of or access to your Personal Data. will make reasonable updates to its security measures from time to time and ensure the authorised third parties only use your Personal Data for the Purposes set out in this Privacy Policy, and to adequately safeguard your Personal Data.

The Internet is not a secure medium. However, will on a best effort basis put in place security procedures with regard to the Site and your electronic communications with

Please be aware that communications over the Internet, such as emails/webmails are not secure unless they have been encrypted. Your communications may be routed through a number of countries before being delivered – this is the nature of the World Wide Web/Internet. cannot and does not accept responsibility for any unauthorised access or interception or loss of Personal Data that is beyond Joyliciouscakes.comm reasonable control.

Personal Data from Minors and Other Individuals

To the extent that you have provided (or will provide) Personal Data about your family, spouse and/or other dependents, you represent and warrant that you have obtained their consent to provide their Personal Data to and they consent to their Personal Data being processed in accordance with this Privacy Policy and, with respect to minors (i.e. individuals under 18 years of age) or any individuals not legally competent to give consent, you consent on their behalf (and you confirm that you have the authority to do so).



  • If any part of the Site links you to other websites, those websites do not operate under this Privacy Policy and does not accept any responsibility or liability arising from those websites.

  • Likewise, if you subscribe to an application, content or a product from a strategic partner of and you subsequently provide your Personal Data directly to that third party, that Personal Data will be subject to that third party’s privacy policy (if they have such a policy) and not to this Privacy Policy.

  • recommends you to read and understand the privacy statement/policy posted on those other websites in order to understand their procedures for collecting, processing, using and disclosing personal data and before submitting your Personal Data to those websites.


Contact Details

For any questions about this Privacy Policy or would like to make a complaint or data access or correction request, please email to

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